The Current Show is: A.J. Casson
The Sampson-Matthews Silkscreens
Exhibition, January 13, to March 8, 2007


Alfred Joseph Casson, P-RCA. P-OSA. CSPWC. CPE. The Group of Seven. CGP. [189801992]. was born in Toronto, Ontario,
to a family of grocers. He studied at the Technical
School in Hamilton
under John Sloan Gordon and at Central
Technical School,
Toronto, under
Alfred Howell. Later he studied under J.W. Beatty at the Ontario College of Art
and privately under Harry Britton. From 1912 onwards he worked for several
printing and design companies including, Laidlaw Lithography & Commercial
Engravers Company, Hamilton. Casson executed his first linocut in 1917, which
according to Dennis Reid (The Group of Seven, p. 20) was the first
block print produced in Toronto.
Casson continued to produce linocuts up to 1920, exhibiting them with the
Society of Canadian Painter-Etchers and the Canadian Society of Graphic Arts.
In 1919, the commercial firm of Rous & Mann hired Casson as an assistant to
Franklin Carmichael.
The
inclusion of three of his prints at the 1924 Wembley Show gave him
international exposure. In 1926, as an associate of the RCA and a member of the
Group of Seven, Casson followed Carmichael to
the firm of Sampson-Matthews Limited. One of Canada's leading graphic art
companies, Sampson-Matthews was co-founded by Ernest Sampson, a pioneer of
silkscreen printing, and Charles Matthews. Casson’s duties at the firm included
silkscreen design, typography planning and production supervision. It was also
at this time that his interests moved from linocut to silkscreen. In 1927, he
produced his first serigraph for Sampson-Matthews. The print, entitled ‘Canada
Geese and Pussy Willows’, was used by the firm as a presentation gift to
clients. Casson also produced ‘Crocuses’, as a commission from the Laura Secord
Company. In 1931, he was involved with producing silk-screened Christmas cards
for the William E. Coutts Company. A total of forty-six different cards were
made featuring the work of twenty-six different artists. Casson also did work
for the Canadian Malting Company, whose president was interested in building
nature preserves across Canada, and produced a silkscreen entitled ‘Cranes’.
In
1942, Casson won first place at a national competition for Victory Bond War
posters. He was also one of a number of artists who lobbied the government to
finance the reproduction, in silkscreen format, of Canadian paintings for
display at armed forces bases. The purpose of the project was to strengthen
morale by providing soldiers with symbols of home. Following the death of
Sampson, and Carmichael’s departure to teach
at OCA, Casson became the art director and vice-president of the company.
Dennis Reid (The Group of Seven, p.
23) notes, “beginning in 1943 some 9,000 prints were produced in the
Sampson-Matthews plant under the able supervision of A.J. Casson who, during
the 1930s, had contributed greatly to the refinement of the process.” Finally
in 1953, under the auspices of the National Gallery of Canada, eighty-nine
silkscreens were offered in a Sampson-Matthews catalogue. Patricia Ainslie praises Casson's colour prints as
"notable for the uncluttered design and fine draughtsmanship, skills
undoubtedly acquired in his years as a commercial artist." (Anslie, Images of the Land: Canadian Block Prints
1919-1945, p. 47).
